6 reasons to create event videos
When you work hard to curate a brilliant event, you’ll want it to be experienced by as many people as possible. Why limit your event experience to those in attendance at the time?
Your event reach can extend far beyond those who are close enough geographically to attend in person, increasing your audience from the local market to an international market. The potential is huge if your products or services can serve a wider audience.
There are excellent event platforms that can live stream your event to attendees online, as well as engage and inform those physically in attendance to enhance their experience.
And in addition to increasing the number of live attendees at events, you can also consider ways to make your event content last longer, using it beyond the event to engage with new prospects after the event.
Capturing your event on video is a great way of producing content that can be shown for a lifetime, giving your event longevity and helping it reach a wider audience.
Video engagement
Statistics show that video content is one of the best forms of audience engagement.
- Videos on social media get 12 times more shares than text and images combined
- Marketers achieved a 34% higher conversion rate by including video content in their marketing campaigns
- Video accounted for 83% of all web traffic in 2023, highlighting our hunger to consume video content.
You can use event video during your event to enhance engagement, or outside of your event for marketing promotional purposes.
Events offer the perfect opportunity to capture video content, allowing this content to be repurposed into multiple content pieces, which can last well beyond the physical event itself.
And when it comes to creating videos, by producing short-form marketing videos, as well as long-form videos that can serve instruction, training, or thought leadership purposes, content can be used in various ways.
There are many reasons to capture your event on video and ways to use video.
6 reasons to create event videos
1. Documentation and Training:
Event videos serve as a comprehensive record of the event. They capture the key moments, presentations, performances, and interactions, allowing organizers and participants to revisit and relive the experience.
Video preserves your event's legacy and provides a historical reference for future purposes.
They can also be used as a training resource for new employees and to upskill existing ones.
There are some excellent tools for creating tutorials using AI avatars that look great and offer fast turnaround.
2. Reach and Engagement:
Event videos can be shared on various platforms, such as social media, websites, or email newsletters, significantly expanding the event's reach.
People who couldn't attend the event in person can still experience it virtually through the video after the event. This increases audience engagement and allows a wider audience to connect with the event's content and message.
3. Promotion and Marketing:
Event videos can be powerful promotional tools for future events. They provide a glimpse into the event's atmosphere, speaker sessions, activities, and highlights, attracting potential attendees and sponsors.
By showcasing the energy and value of the event, videos can generate excitement and encourage people to attend future editions.
4. Amplifying Key Messages:
Event videos allow organisers to emphasize and amplify key messages, themes, or initiatives.
By capturing and editing the most impactful moments, speeches, or interactions, the video can effectively convey the event's purpose and objectives. This strengthens the messaging and ensures that it reaches a broader audience.
5. Emotional Connection:
Videos have a unique ability to evoke emotions and create a personal connection with the audience.
Event videos can capture the enthusiasm, joy, inspiration, or profound moments experienced during the event, making viewers feel like they are part of the experience.
This emotional connection enhances the impact of the event and leaves a lasting impression on the audience.
6. Sponsorship Opportunities:
Event videos provide a platform for showcasing sponsors and their involvement in the event. By featuring sponsors' logos, branding, or product placements, videos offer additional exposure and value to sponsors.
This can attract more sponsorship opportunities for future events, as companies see the potential benefits of being associated with the event.
Overall, event videos offer a dynamic and immersive way to extend the event experience beyond its physical presence, providing long-term value for organizers, participants, and potential attendees.
Want help with recording your event? We'd love to help with video hire, or full video production services, just get in touch.
About the Author
Joe Morris, Director of Henley Theatre Services runs the events side of the business, designing and creating some of the largest outdoor productions in the UK.